Irrespective of the type of sport, the battle for sponsorship is fierce amongst sporting teams. That all important sponsorship dollar is dependent on several factors such as:
- Teams Success in it’s league
- Fan base
- Social media following
- Star players
- Team branding
All of these aspects compliment each other and contribute to the overall appeal to sponsors and the teams ‘brand.’ If the brand isn’t exciting, then spectators will not follow the team and the sponsors will take their dollars elsewhere. Ensuring that the team logo is well-recognised and respected is one of the most important part in building the teams recognition amongst the media, fans, sponsors, etc.
Grass advertising can assist with this as it gives the sporting team and venue the chance to promote the team to the spectators watching the game. It also contributes towards the actual players getting into the team spirit and instilling a sense of pride in the team and it’s fan base. We have worked with a large number of sporting teams such as American football, car racing teams, Australian Rugby League, English cricket – to name a few. All of whom have recognised this advantage of having their team logo on the field.