It’s almost just as popular as the football games themselves. The tradition of tailgating at the annual college football championship at the Rose Bowl, California is an event in itself. Beginning in 1982 where fans started to culminate in the areas surrounding the stadium in order to be a part of the atmosphere, tailgating is now a recognised and established event for the game.
As another way to instill a sense of team spirit and friendly rivalry, Stanford University took their game one step further with welcoming their fans and Alumni through two team logos displayed on the grounds at the tail gating area.
Another great way to be part of the fun and make the fans feel like they are part of something bigger. The grass signage was also a fantastic way for Stanford Cardinal to brand themselves. It must’ve done the trick with Standford winning the game 45-16 over the Iowa Hawkeyes.
It’s hard to believe that it’s that time of year already! It has been an amazing year for our company and we are looking forward to even more amazing 2016. On behalf of the team at GrassAds Australia, GrassAds USA and GrassAds UK, we would like to wish you and your families a very Merry Christmas and all the best for the year ahead.
Irrespective of the type of sport, the battle for sponsorship is fierce amongst sporting teams. That all important sponsorship dollar is dependent on several factors such as:
Teams Success in it’s league
Social media following
All of these aspects compliment each other and contribute to the overall appeal to sponsors and the teams ‘brand.’ If the brand isn’t exciting, then spectators will not follow the team and the sponsors will take their dollars elsewhere. Ensuring that the team logo is well-recognised and respected is one of the most important part in building the teams recognition amongst the media, fans, sponsors, etc.
Grass advertising can assist with this as it gives the sporting team and venue the chance to promote the team to the spectators watching the game. It also contributes towards the actual players getting into the team spirit and instilling a sense of pride in the team and it’s fan base. We have worked with a large number of sporting teams such as American football, car racing teams, Australian Rugby League, English cricket – to name a few. All of whom have recognised this advantage of having their team logo on the field.
Bear’s Best Golf Course was a blaze with colour last week with a golf event hosted for Aeromexico by Mexican events company, SAC. The Las Vegas golf course was the decided venue for the company’s first event ever held outside of Mexico. With several big name sponsors, the event was wanting to impress its clients, sponsors and players.
The logos were strategically placed to receive maximum exposure from different playing angles on the golf course ranging from the fairway, to tees, to driving ranges. The pop of color provided by the logos added an extra dimension to the event and also gave the major sponsors well deserved exposure.
Brands such as AeroMexico, Audi, Taylor Made, Visita Las Vegas and Fiesta Americana were all part of the event with their logos proudly presented across Bear’s Best Golf Course. GrassAds robotic signage technology made the job very flexible and efficient as it allowed for the logos positions and sizes to be adjusted last minute to ensure they were presented at the optimum viewing angle.
With every logo different in their shape and dimensions, GrassAds allows for the integrity of the brand to be kept whilst giving it the best chance of exposure on the ground.
It was a successful day with a fantastic atmosphere and received rave reviews from all that was involved.
It was a busy day on campus today at the Gold Coast campus of Griffith University with the announcement of their affiliation with the 2018 Gold Coast Commonwealth Games.
Special guest speaker Commonwealth Games Minister, Kate Jones praised the involvement of Griffith University who will not only be acting as a venue for some of the events, but will also be providing training facilities for the athletes who will be staying in the athletes village across the road from the University. The village is expected to hold up to 6000 officials and athletes.
The other big announcement was the offer of 250 internships which will be available to students throughout areas such as programming planning, physio, events organisation, sports management, human resources and business.
Griffith University will be beginning construction on an Olympic sized swimming pool for the Commonwealth Games which will remain after the games for the use of students.
GrassAds was privileged to be invited to create a memorable visual display on the athletics track for the VIP guests to see. The 2018 Commonwealth Games logo was proudly displayed by the side of the Griffith University logo which has been used in this format throughout the launch event.
The logo layed 95×35 meters in size and added a fantastic atmosphere and talking piece for the event. Every news station on the Gold Coast attended the event with all networks giving extensive coverage to the 3D logos on the sports field below. Click here to view the coverage from the Ten Network. The logos were converted to 3D through our software technology and were specifically tailored to the viewing platform of the Medical building 8 stories up where the event was held.
If you would like any information about how GrassAds can boost your PR event, contact us today.
GrassAds was recently featured in the latest edition of the SportsField Management Magazine. It was a great article showcasing various applications of getting graphics on the ground and highlighted GrassAds as offering a ‘robotic future’ as opposed to traditional outlining techniques.
Our GrassAds robotic technology has been emphasised as the way of the future for line marking and rightly so. Our robot only requires one operator on site who can also paint while the robot is marking out the lines. The technology allows for changes to be made on site to compliment camera angles and optimal spectator viewing. The accuracy of the robot also also for the most detailed to logo to be marked out efficiently and effectively giving clients and sponsors a lot more flexibility and creativity in our design.
We are proud to announce that several license opportunities are also available.
Contact Usif you would like to know more information..
If you were wanting to get your brand noticed by some VIP’s on a corporate golf day, then follow Michelob Ultra’s example and have an impressive logo displayed on the golf course. This logo was for the American Golf’s General Managers golf day at San Dimas Canyon Golf Course and created by GrassAds robotic technology.
The San Dimas Canyon Golf Course never fails to disappoint when it comes to delivering fantastic fairways and wonderful weather and last weekend was no exception. Several General Managers from American Golf caught up over a game of golf and the day was made all the more memorable thanks to the impressive American Golf logo on the fairway. In addition to offering a great branding opportunity for the organisation it also offered the GM’s a perfect landscape for a corporate group photo.
Our GrassAds robotic technology allowed the application to be completed quickly and efficiently with the robot being just the right size to dodge golf balls as it marked out the American Golf logo. It was a fun day with lots of atmosphere and we were glad to be a part of it.
One of the many things we enjoy about the GrassAds robotic technology is the outlet it gives our clients for creativity. Many marketing campaigns are just a once off so the logistics of organising stencils for a huge logo very often deters people from branching out with something different.
The beauty of GrassAds is that we can create any image on almost any surface to compliment the marketing campaign you are wanting to deliver to your customers. We recently had the pleasure of enjoying some Queensland sunshine on the Gold Coast when we created a new campaign for one of the Gold Coasts leading triathlon groups, Team TREX.
With a name like ‘TREX’ it was of no surprise to us when they requested an enormous image of a T-Rex on one of their training fields at the Runaway Bay Sports Super Centre. With our robot working hard marking out the 90m2 image, the painters could get straight to work right alongside it – all on synthetic turf.
The finished product was truly spectacular. Check out this video to see all the behind the scenes footage and the finished product for Team TREX’s “Alive and Kicking” campaign.
If you would like to discuss an idea for your next marketing campaign, contact us today.
We had the privilege of being a part of the recent golf VIP event at Los Coyotes Country Club in California. Fantastic venue, fantastic weather and a fantastic atmosphere. Looking forward to the next one!