Browsing "Latest News"

A Day for Daniel

Oct 28, 2016   //   by GA-Marketing   //   Global Events, GrassAds Australia, GrassAds Special Events and Campaigns, GrassAds UK, GrassAds USA, Latest News  //  Comments Off on A Day for Daniel

The Daniel Morcombe Foundation had their message made for all to see at a local Gold Coast school.

It was a day to remember on many levels for a special cause when St Francis Xavier Catholic Primary School on Queensland’s Gold Coast, hosted a visit from Bruce and Denise Morcombe to promote child safety for the Daniel Morcombe Foundation‘s annual Day for Daniel event.

Daniel Morcombe was abducted in 2003 while waiting for a bus and Australia rallied behind parents Bruce and Denise Morcombe as the search for answers and Daniel began. The Daniel Morcombe Foundation begun in 2005 and has gained momentum through it’d dedication to educating children, parents, teachers and communities on child safety.

Through liaising with the school, local council, Blask Photography for aerial and on ground imagery, SupaTurf,  media, Shared Marketing and the Daniel Morcombe Foundation,  the application of a 100 square metre (1076 square feet) image of Daniel Morcombe and the foundation’s logo was created for a spectacular welcome to special guests, Bruce and Denise Morcombe.

The Daniel Morcombe Foundation image was applied two days before the scheduled visit to allow for weather contingencies with the presentation being completed from the initial robotic outlining through to the final painting taking just over 4 hours.  It was the first time an image of Daniel had ever been replicated on the ground and was a special moment for all those involved on the day including the 650 students of the school, dressed in red, who surrounded the image to show their support.

It was an amazing event to be a part of and the results of the day speak for themselves in the images from the day.  If you would like to organise a GrassAd for your next special event, contact our head office today.








GrassAds at Insperity Invitational

May 10, 2016   //   by GrassAds   //   GrassAds Golf, GrassAds Special Events and Campaigns, GrassAds USA, Latest News  //  Comments Off on GrassAds at Insperity Invitational

This year marked the 10th Anniversary of the annual Insperity Invitational Event presented by UnitedHealthCare and GrassAds was a part of the action both on and off the course.

Held at the magnificent Woodlands Country Club in Houston Texas, the 2016 Invitational was a success in more ways than one with renowned golfers, excellent venue, perfect weather, spectators and this year for the first time – sponsor, event and charity logos around the course and the clubhouse.

The use of GrassAds added an atmosphere which both complimented and promoted the event including:

Sponsorship Logos: Mercedes Benz, United Health Care and Woodforest National Bank were among the sponsors of the event whom took advantage of the extra branding and recognition through their company logo elegantly displayed on the grounds.

Event Logo: In addition to the sponsors logo, the event itself, Insperity Invitational experienced optimum branding with logos around the course.

Charity Logo:  The shape of a pink ribbon to raise awareness for breast cancer was beautifully displayed on the course.

The GrassAds were extremely well received by event staff, golf management, event organizers, spectators, sponsors and players alike.  “We worked closely with organizers of the event, as well as the management team of the golf course itself to ensure optimum viewing with minimum disruption to players and the course itself.” Said GrassAds CEO, Ian Mayfield. “It was a fantastic event to be a part of and great to see the GrassAds bringing a bit of extra color to the day.”

With John Daly making his PGA Tour Champions debut at the Insperity Invitational, it was certainly always going to be a very colorful event!

Interested in having GrassAds at your next event? Contact our head office today for more information on our golf packages.




Grass Signage for Charity Events

Feb 15, 2016   //   by GrassAds   //   GrassAds Corporate Days, GrassAds Golf, GrassAds Special Events and Campaigns, GrassAds USA, Latest News  //  Comments Off on Grass Signage for Charity Events

Getting exposure for an organization is tough enough, but when that organization is a charity and/or non-for-profit organization, that can make things even more difficult.

One of the more popular options for charity organizations to raise awareness and much needed funds is to organize a golf day.  A day out on the golf course is beneficial for many reasons:

  • Lots of opportunities for sponsors IE sponsor a hole
  • Easy to encourage and sell sponsorship to raise funds for the charity
  • People get a chance to interact and play golf
  • Exposure for the venue
  • Option to hold other events after the game of golf such as an auction to raise more funds for the charity
  • Exposure for the charity organization

With the competition increasing every year with the amount of charity organizations needing funding, it is imperative that when they do organize an event, it is one that will be remembered from those that attended and donated to the event.

This is why many charity organizations whom are arranging golf days as a means to raise funds, are choosing to use GrassAds not just for their own brand exposure but as an opportunity to on-sell sponsorship to corporate companies who have donated to the event such as:

Sponsor a hole: Company logo displayed on the tee

Fairway sponsorship: Opportunity for a sponsor to have a logo of any size or dimension

Clubhouse sponsorship: A very popular option as the company logo or message can be seen by the event participants, club members and diners increasing the exposure.

Sponsorship package: offering discounted rates for sponsor who are wanting more than one GrassAd.

If you would like more information about the sponsorship opportunities available through GrassAds and the the sponsorship packages, contact us today.

Camp Quality Charity Golf Day



Rose Bowl Tailgating grass signage

Jan 7, 2016   //   by GrassAds   //   GrassAds Robotic Technology, GrassAds Special Events and Campaigns, GrassAds USA, Latest News  //  Comments Off on Rose Bowl Tailgating grass signage

Rose Bowl tailgating

It’s almost just as popular as the football games themselves. The tradition of tailgating at the annual college football championship at the Rose Bowl, California is an event in itself.  Beginning in 1982 where fans started to culminate in the areas surrounding the stadium in order to be a part of the atmosphere, tailgating is now a recognised and established event for the game.

As another way to instill a sense of team spirit and friendly rivalry, Stanford University took their game one step further with welcoming their fans and Alumni through two team logos displayed on the grounds at the tail gating area.

Another great way to be part of the fun and make the fans feel like they are part of something bigger. The grass signage was also a fantastic way for Stanford Cardinal to brand themselves. It must’ve done the trick with Standford winning the game 45-16 over the Iowa Hawkeyes.

Contact our head office today for a free consultation and quote on grass signage for your next big event.

Rose Bowl 4


Merry Christmas from GrassAds

Dec 23, 2015   //   by GrassAds   //   GrassAds Special Events and Campaigns, Latest News  //  Comments Off on Merry Christmas from GrassAds

Merry Christmas from GrassAds

It’s hard to believe that it’s that time of year already! It has been an amazing year for our company and we are looking forward to even more amazing 2016.  On behalf of the team at GrassAds Australia, GrassAds USA and GrassAds UK, we would like to wish you and your families a very Merry Christmas and all the best for the year ahead.


Why Team Spirit can benefit from Grass Advertising

Nov 10, 2015   //   by GrassAds   //   GrassAds Australia, GrassAds Corporate Days, GrassAds Golf, GrassAds Special Events and Campaigns, GrassAds UK, GrassAds USA, Latest News  //  Comments Off on Why Team Spirit can benefit from Grass Advertising

Irrespective of the type of sport, the battle for sponsorship is fierce amongst sporting teams. That all important sponsorship dollar is dependent on several factors such as:

  • Teams Success in it’s league
  • Fan base
  • Social media following
  • Star players
  • Team branding
  • Publicity

All of these aspects compliment each other and contribute to the overall appeal to sponsors and the teams ‘brand.’ If the brand isn’t exciting, then spectators will not follow the team and the sponsors will take their dollars elsewhere. Ensuring that the team logo is well-recognised and respected is one of the most important part in building the teams recognition amongst the media, fans, sponsors, etc.

Grass advertising can assist with this as it gives the sporting team and venue the chance to promote the team to the spectators watching the game.  It also contributes towards the actual players getting into the team spirit and instilling a sense of pride in the team and it’s fan base.  We have worked with a large number of sporting teams such as American football, car racing teams, Australian Rugby League, English cricket – to name a few.  All of whom have recognised this advantage of having their team logo on the field.

If you would like more information about our sponsorship packages and branding opportunities, contact us today.

Team logos ground signage


Aeromexico Event at Bear’s Best Las Vegas

Oct 13, 2015   //   by GrassAds   //   GrassAds Golf, GrassAds USA, Latest News  //  Comments Off on Aeromexico Event at Bear’s Best Las Vegas


Bear’s Best Golf Course was a blaze with colour last week with a golf event hosted for Aeromexico by Mexican events company, SAC. The Las Vegas golf course was the decided venue for the company’s first event ever held outside of Mexico. With several big name sponsors, the event was wanting to impress its clients, sponsors and players.

The logos were strategically placed to receive maximum exposure from different playing angles on the golf course ranging from the fairway, to tees, to  driving ranges.  The pop of color provided by the logos added an extra dimension to the event and also gave the major sponsors well deserved exposure.

Brands such as AeroMexico, Audi, Taylor Made, Visita Las Vegas and Fiesta Americana were all part of the event with their logos proudly presented across Bear’s Best Golf Course. GrassAds robotic signage technology made the job very flexible and efficient as it allowed for the logos positions and sizes to be adjusted last minute to ensure they were presented at the optimum viewing angle.

With every logo different in their shape and dimensions, GrassAds allows for the integrity of the brand to be kept whilst giving it the best chance of exposure on the ground.

It was a successful day with a fantastic atmosphere and received rave reviews from all that was involved.






Griffith University announces partnership for 2018 Commonwealth Games

Oct 7, 2015   //   by GrassAds   //   Global Events, GrassAds Australia, GrassAds Special Events and Campaigns, Latest News  //  Comments Off on Griffith University announces partnership for 2018 Commonwealth Games


It was a busy day on campus today at the Gold Coast campus of Griffith University with the announcement of their affiliation with the 2018 Gold Coast Commonwealth Games.

Special guest speaker Commonwealth Games Minister, Kate Jones praised the involvement of Griffith University who will not only be acting as a venue for some of the events, but will also be providing training facilities for the athletes who will be staying in the athletes village across the road from the University. The village is expected to hold up to 6000 officials and athletes.

The other big announcement was the offer of 250 internships which will be available to students throughout areas such as programming planning, physio, events organisation, sports management, human resources and business.

Griffith University will be beginning construction on an Olympic sized swimming pool for the Commonwealth Games which will remain after the games for the use of students.

GrassAds was privileged to be invited to create a memorable visual display on the athletics track for the VIP guests to see.  The 2018 Commonwealth Games logo was proudly displayed by the side of the Griffith University logo which has been used in this format throughout the launch event.

The logo layed 95×35 meters in size and added a fantastic atmosphere and talking piece for the event.  Every news station on the Gold Coast attended the event with all networks giving extensive coverage to the 3D logos on the sports field below.  Click here to view the coverage from the Ten Network. The logos were converted to 3D through our software technology and were specifically tailored to the viewing platform of the Medical building 8 stories up where the event was held.

If you would like any information about how GrassAds can boost your PR event, contact us today.






SportsField Management Magazine Feature on GrassAds

Sep 29, 2015   //   by GA-Marketing   //   GrassAds Special Events and Campaigns, GrassAds USA, Latest News  //  Comments Off on SportsField Management Magazine Feature on GrassAds

GrassAds was recently featured in the latest edition of the SportsField Management Magazine. It was a great article showcasing various applications of getting graphics on the ground and highlighted GrassAds as offering a ‘robotic future’ as opposed to traditional outlining techniques.

Our GrassAds robotic technology has been emphasised as the way of the future for line marking and rightly so. Our robot only requires one operator on site who can also paint while the robot is marking out the lines.  The technology allows for changes to be made on site to compliment camera angles and optimal spectator viewing.  The accuracy of the robot also also for the most detailed to logo to be marked out efficiently and effectively giving clients and sponsors a lot more flexibility and creativity in our design.

We are proud to announce that several license opportunities are also available.

Contact Us if you would like to know more information..